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Micromax launched its brand-new Smartphone with YU Yureka Black

 The smartphone is no more a luxury these days. There are a number of fields where it is much useful, and hence it falls into the category of a requirement nowadays. In the past few years, there has been a huge demand for new smartphones, and various makers also have launched different models that catered the best services to the buyers. The Indian smartphone market has been one of the leading across the globe, but the biggest surprise isthe majority of the market share of this device is with foreign makers only. However, for an average Indian, there is nothing to worry as there is an Indian company also in the race now and it is prepared to battle the model fight in coming months.

The YU Yurekais a smartphone which has been launched by the Yu Televentures, a subsidiary of Micromax Pvt. Ltd. Micromax is a leading company and manufacturer of Smartphone in India. YU Televentures is an online-only brand which means that the brand caters to only online market and does not have an offline selling point. YU is known for making affordable smartphones which are exclusively available on selected e-commerce websites of India. The brand is also into making of fitness tracker as well as a health device which is used for monitoring the vital parameters like Blood pressure.

YU was away from the market since a long time, and there was no Smartphone launched by the brand in recent past. However,the brand is geared up to launch its brand-new phone. YU unveiled the YU Yureka Black on 6th June 2017. The brand-new phone is an upgraded version of YU Yureka, which was launched in 2014 by the brand. Since the brand is hitting the market after a long time, the Yureka Black became one of the most awaited Indian mobiles of the year. There was a lot of buzz in the market even before the launch.

Now, that the company has launched it, let’s have a look at the features, specifications, and price of the phone:

Display and Screen

The YU Yureka Black is a device with splendid looks with a metal uni-body design. The device measures 8.77 mm as far as thickness is concerned. The other dimensions of the phone consist of 142 x 69.6. It weighs around 152 grams which is average in comparison to the other devices. Hence from the user point of view, it is a standard device that one will like to use.

YU Yureka Black flaunts a 5-inch full HD display with a screen resolution of 1080 x 1920 pixels with 441 ppi. The phone has a curved glass design and is protected by corning gorilla glass 3 which gives the phone an edge over others as not many devices offer gorilla glass. As a result, screen damage is a very common issue in the Smartphones. It also recognizes multi-touch up to 5 fingers which is great. It is available in chrome and matte black colours. Hence the user interface is also easy to operate.


The YU YurekaBlack runs on the latest Android version 6 Marshmallow, which enables the latest updates of the apps. The device is backed by an Octa-core 1.4 GHz Cortex- A53 processor along with Qualcomm MSM8937 Snapdragon 430 processor. Hence, those who are much concerned with the fast movement of the device apps, this is a phone which will not lag behind at all.


The camera of YU Yureka Black is an eminent feature of the device. It is packed with a 13 MP primary camera with amazing features of phase detection autofocus, dual-LED flash along with geo-tagging, touchscreen, panorama, 1.12-pixel size and 1/3” sensor size. It also offers an 8 MP front camera which allows taking excellent selfie pictures. Hence for the selfie lovers, it is one more device that one can go for to have quality selfies.

Battery and Storage

The device offers good Battery and storage support. It has an internal memory of 32 GB along with 4 GB RAM which is impeccable! It is rare to find a 4 GB RAM in lower segment phones. The memory can be expanded up to 64 GB. Hence memory is not at all a question for an average user.

It is also equipped with a 3000 mAh battery which offers fairly good standby support to the user.

Connectivity options

This smartphone also offers connectivity options such as Wi-Fi, Hotspot, Bluetooth, GPS, FM Radio along with USB port for micro USB 2.0. It also features sensors such as an accelerometer, fingerprint sensor, and proximity sensors. Hence just like other modern devices this phone also offers a number of features for easy connectivity.


The YU Yureka Black price in India is around at Rs.9000 which makes its positioning in the lower segment. However, the device will face some competition in the segment with some brilliant smartphones in this category also.


The camera and RAM of YU Yureka Black are one of the most outstanding features which are rare to find in the lower segment. The Indian origin YU Yureka Black will face the competition fromthe majority of Chinese phones at the given price segment. The device is expected to face direct competition from Xiaomi Redmi 4 which is priced at Rs.7000. The Redmi 4 outperforms at battery front with 4100 mAh battery and is also available only on online portals.

However, YU Yureka Black seems to be a nice option at Rs.9000 owing to its brilliant specifications. The previous Yureka was a huge hit, but it’s almost 2-3 years since its launch, and it would be exciting to see the upgraded version of the same. Still one can’t deny the competition Yureka is certainly going to face from Redmi since it is ruling the Smartphone market in the lower-middle segment. Hence, only time will decide the fate of the phone. For latest updates, comparison and customers reviews, you can visit 91mobiles, one of the topmost mobile portals in India

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