Google ends enterprise sales of Google Glass, its augmented reality smartglasses

Google has stopped promoting its Glass Enterprise clever glasses, the employer introduced on Wednesday on its website. Google will even prevent helping its software program in September, the employer stated.

The flow is the give up of the road for one of the first -- and nonetheless one of the maximum recognized -- clever glasses product traces from a massive tech employer.

Glass Enterprise changed into the successor to Google Glass, a light-weight glasses product that displayed tiny bits of statistics on a obvious display screen withinside the user`s subject of view.

Glass changed into first offered to builders and early adopters in 2013 for $1,500 and speedy captured the creativeness of tech enthusiasts. But no matter backing from Google founders Larry Page and Sergey Brin, the Glass venture at Google in no way stuck on as a mainstream product. The integrated digital digicam brought about fights over privacy, and the product have become the butt of jokes on late-night time television.

By 2017, Google changed into positioning the product as a device for organisations to carry out programs like streaming healthcare appointments or schooling employees on a manufacturing unit floor.

Google maximum currently launched a new $999 model of the hardware in 2019. Google`s retreat comes as rivals, together with Meta  and Apple , are making an investment in augmented truth and digital truth generation that may grow to be in gadgets which might be a lot greater state-of-the-art Google Glass.

Meta has launched Ray-Ban smartglasses with cameras however no show and CEO Mark Zuckerberg has spoken publicly approximately a Google Glass-like very last shape for the product line.

Apple is reportedly getting ready a digital truth headset which could use video from outwards-going through cameras to show the outdoor world, like a obvious lens.

Microsoft has its very own augmented truth glasses for businesses, HoloLens, however the employer reportedly laid off quantities of the crew operating on it in advance this year, and the device`s creator, Alex Kipman, left the employer in 2022.

The discontinuation of Glass does now no longer suggest that Google has given up on augmented truth or smartglasses, though. Last summer, Google previewed a distinctive pair of smartglasses that might translate and transcribe speech in real-time, and stated it might preserve to check augmented truth glasses prototypes in public.